Live Workshop:
The Google Ads Playbook for Growth-Stage Service Firms
Cut Waste. Build Smarter Systems. Generate Better Leads.
Your Google Ads Should Be Fueling Growth...
Not Burning Cash.
Most businesses don’t fail at Google Ads because they lack effort. They fail because they lack visibility and control.
You’ve hired agencies or freelancers or DIY. You’ve seen the reports. But you’re still left wondering:
• Are we running the right ad types?
• Is our spend aligned with real business goals?
• Can we trust the data, or just the story we’re being told?
This workshop is not about running campaigns yourself.
It’s about giving leaders the clarity to ask the right questions, spot red flags, and hold teams or vendors accountable.
You’ll learn how to:
• Cut through noise and see if your ads are actually working
• Identify which ad types drive real leads—and which waste budget
• Make sense of the numbers so you can measure true ROI
• Set a standard for accountability, whether you manage in-house or outsource
If you’re expanding into new markets, or tired of feeling in the dark about your digital spend, this session is built for you.
Walk away with the confidence and tools to lead your digital strategy.
You’ll Walk Away With:
• The key questions every leader should ask to know if Google Ads are truly working—and where money is leaking
• A clear way to judge if your ad types, spend, and targeting match your business goals and market expansion plans
• A step-by-step accountability checklist to hold your agency or team responsible for real, measurable results
Who This Is For:
• Service businesses, construction, and trades firms growing into new markets
• COOs, CMOs, and Founders frustrated by wasted ad spend
• Companies spending $5K–$20K/month on digital, and still unsure what’s working
• In-house teams struggling to track what’s working
What You’ll Walk Away With:
• How to tell if your ads are actually working (in plain English)
• The 3 ad types that drive real leads (and which to skip)
• A simple framework to hold your agency (or team) accountable
• Smart ways to test new markets without torching budget
Who This Is For:
• Service businesses, construction, and trades firms growing into new markets
• COOs, CMOs, and Founders frustrated by wasted ad spend
• Companies spending $5K–$20K/month on digital, and still unsure what’s working
• In-house teams struggling to track what’s working
Google Ads Playbook Sessions
Each of the 8 sessions in the Workshop is a focused “chapter” from the Google Ads Playbook.
Each chapter runs 5–10 minutes, giving you the high-level skills and tools to lead with confidence.
Every session includes Q&A, so bring your real-world questions and challenges.
We’ll end with a 15-minute deep dive: one attendee’s ad account will get a live audit.
Want your account reviewed? Just check the box at registration.
📈 1. How to Track What Matters
Most teams focus on surface metrics. We’ll show you how to zero in on what really drives ROI and ignore the fluff.
⚠️ 2. Before You Spend a Dollar
Before you spend a dollar, you need the foundation locked in. We’ll walk through the planning steps that keep ad budgets from going sideways.
🧩 3. What Ads Should You Run?
Some ads pull in qualified leads. Others waste your budget. We’ll help you know the difference and choose what actually fits your goals.
☑️ 4. Is Your Agency Doing a Good Job?
You don’t need to be a media expert to spot red flags. This session gives you a simple audit framework.
🏆 5. What Gives Your Competitors the Edge?
They’re not better, they just know what works. We’ll unpack how top competitors win clicks and convert more leads.
📍 6. How to Test New Markets on a Budget
Expanding into a new region or vertical? We’ll show you how to test demand, collect real data, and scale fast, without wasting thousands.
🪃 7. How to Recapture Lost Leads
Most people leave without converting. You’ll learn how to re-engage them with remarketing that feels timely, not pushy.
🔎 8. Live Ad Account Audit
Want a pro to walk through your Google Ads account live? One attendee will get a live review, with clear, actionable insight on what’s working, what’s broken, and what to do next.
🗓️ Reserve Your Spot
Date: Friday, July 11 2025
Time: 10:00 - 11:30 am, Mountain Time (12 -1:30 pm ET)
Location: Zoom (virtual-only event) – link to be sent upon successful registration
Cost: Free!
Want us to walk through your Google Ads account during the workshop?
Check the box at registration. We’ll pick one attendee for a live audit with real-time insight.
🎯 Register Here!
If more than one person from your organization is attending, each person needs to register separately so we have an accurate head count.
Led by: Joshua Vogel, SEO & Paid Media Director at InSync Media
Joshua leads paid strategy, SEO, and analytics for InSync Media, a marketing systems partner for growth-stage construction and service businesses. His team helps firms cut ad waste, increase close-ready leads, and build digital engines that match the scale of their business.
Still Not Sure If This Workshop Is For You?
Ask Yourself:
• Are we spending 5 or 6 figures on ads, but still unsure if they’re working?
• Are we entering new markets without a scalable ad strategy?
• Is our agency giving us data or just excuses?
If any of that sounds familiar, don’t keep guessing.
This workshop is your next strategic step.
This Event Brought To You By:
About InSync Media
InSync Media’s marketing is centered on using technology to solve real-world marketing challenges. The InSync Team is committed to helping small businesses adapt and succeed in an evolving digital landscape, including the accessible and effective use of paid media and SEO. With a results-focused approach, small businesses are empowered to leverage SEO as a marketing tactic to stay competitive and grow. https://insync.media
About The Montrose Virtual Chamber of Commerce
The Virtual Chamber is a business-led and business-driven organization dedicated to providing an online platform for Montrose County Colorado businesses to promote and grow their businesses. As a non-political chamber, we are dedicated to the businesses of Montrose first. Our mission is to help local businesses become competitive in the region through our first-class business directory and advertising services. A basic membership is 100% free and open to all businesses in Montrose County. Paid membership tiers are available to companies in Colorado and throughout the United States.
HOW WE COMMUNICATE WITH YOU:
You will receive notifications for this event via email and SMS.
You will also receive messages from InSync Media, Montrose Virtual Chamber of Commerce, and other sponsors after the event.
You may unsubscribe at any time by following the unsubscribe links in the emails, or texting STOP to any SMS.