The Social Media Essentials Course
Unlock the Power of Social Media for Your Business
Do you want to reach more customers, build your reputation, and increase sales on social media...
but have no idea how to make it work for your business?
The Social Media Essentials course will take you from novice to whiz with over 70 different modules that you can work through at your own pace. PLUS, we've included templates, prompts, and fresh ideas for great content!
Social Media Essentials is a DIY course perfect for entrepreneurs and small business owners who want to make social media marketing work for their business—without wasting precious time and effort.
Get the Social Media Essentials Course!
$29 Monthly OR $299 Lifetime
Understand how each platform works & choose the right ones for your business
Instructions & ideas for what to post
Reusable templates for engagement posts
Tips for gaining followers and understanding your audience
Perfect for DIY'ers: work at your own pace; skip ahead; no prior experience needed
Learn how you can use free AI tools
Have you tried to do social media for your business, but you just can’t seem to hack the system?
Social media is essential to building an engaging brand experience. It's time to let your customers experience your brand on social media—and if you're gonna do it, you need to do it right so you don't waste your time.
What's Holding You Back From Using Social Media?
"I know social media is important, but we're doing fine without it."
Sure, that may be the case until a competitor starts using social media and using it well. Then you start to lag behind and lose opportunities.
"Social media is toxic, fake, & too much of a focus today. I don't like it."
While that may be the case in some instances, there are plenty of friendly, motivating spaces online as well! A community-oriented business on social media will cultivate a friendly community of loyal followers.
"I don't understand how to make social media work for my business. It's too complicated."
It's time to bridge that knowledge gap! Whether it's the technology, strategy, or something else holding you back, we're here to make social media simple.
As of 2022, 84% of the world's population uses social media. 59% of the population uses it for an average of almost 3 hours a day.
Of that 84%, 40% of users use social media to search for information and products rather than a typical search engine like Google.
83% of Instagram users say it helps them discover new products and services, making it a prime place for businesses!
Dig Deeper into the Social Media Essentials Course
Over 70 different lessons covering all of the major social media platforms+ tips and 100+ prompts for AI and an entire series about review management + a 30 day challenge with day by day prompts to apply what you have learned in the course.
What's in the Course?
Written coursework, videos, and downloadable files
Top social media platforms overview
Goal setting and PR crisis handling
Optimizing social media accounts/pages
Effective content generation and prompts
Time management and scheduling
AI tools and industry-specific prompts
Algorithms, captions, audience analysis
Hashtags, visuals, and audience understanding
Review management and positive feedback generation
30 Day Challenge to apply your knowledge
Prompts, content ideas, and tips for main social platforms
Learn the Best Practices for the Top 5 Social Platforms
This DIY social media course will take you from novice to whiz in no time. You’ll learn all the tips and tricks for the top five social media platforms—Facebook, Instagram, LinkedIn, TikTok, and Google Business Profile. What’s more, the skills you learn are applicable to any other platform you may use in the future!
Facebook is for sharing content with millennial demographics and older. Provide updates, utilize ads, and connect with your audience.
Instagram is a platform for photo and video sharing. It's the perfect place for businesses to share their products, processes, branding, and more.
You need a business and personal profile on LinkedIn to build a network, get and receive recommendations, and engage in your community.
If you have a local business, you need a free Google Business Profile. Making the most out of your GBP is an essential part of SEO to a searching audience.
Today, video content is king on social media. If you want to grow organically, posting engaging video content on TikTok and Reels is a great way to do it.
PLUS These Bonus Materials!
Hi, I'm Allie!
Bookworm, dog mom, illustrator, and, of course, social media addict 😉
Growing up in a world of ever changing social media trends, I quickly got used to learning how to identify what people like to see on their social media feed and what they don't. Over time, I learned how to post quality content that people enjoy engaging with and paired that with efficient posting strategies. Now, I want to share that with you!
Get started on your Social Media Essentials journey today!
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